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A fast-paced, future-focused event exploring inclusive digital marketing.
Brighton Centre, 22 October 2020
The future is connected
With digital comes so many opportunities to reach people, using fresh and relevant digital brand experiences. Meet the brands and agencies that make it their business to connect you to new customers in innovative ways.
The future is inclusive
Thoughtful marketing is essential to reaching diverse audiences. Now consumers increasingly share their honest opinions about brands online, our speakers share insights into the importance of being inclusive and what that means for you.
The future is now
Our expert panelists explore their vision of our digital future in an interactive session where you get the opportunity to leap into tomorrow. We finish with a question and answer session between you and our panel.
Embracing the ethos of TED Talks, our speakers will present for a maximum of 25 minutes, creating a fast-paced, energising day for delegates. No presentation fatigue at Re: Engage!
...to me social media marketing is more than simply writing a witty tweet, it's about testing boundaries, delighting viewers and to use one of my favourite phrases 'breaking the newsfeed'!
Strategy Director, Social ChainMore
As Social Chain's Strategy Director, Mike oversees the Content, Paid Media and Data and Insights departments of the agency. After joining Social Chain in early 2016 initially as Head of Social Media Management, Mike has been a leading member of the team responsible for delivering successful campaigns with brands such as Superdry, UFC, Coca-Cola and Thomas Cook. With over 7 years' of agency experience and 5 years specialising in social media, prior roles have seen him develop award winning social strategies for brands including HARIBO, Lucozade and Ribena.
Marketing shouldn’t make you cringe, it shouldn’t be a chore, and it sure as hell shouldn’t be boring...
Alice Reeves & Sophie Turton
Co-Founders, The Joyful WebMore
The Joyful Web is a growth agency that works across marketing, sales and service to grow good businesses. We believe in having conversations with and providing value to our clients' target audiences by creating content they never want to miss. All of our clients are out to make a difference, challenge the status quo and push the boundaries of their industries, and we help them build powerful communities that go much further than making a sale.
Marketing is Dead: Let's Change the Conversation
In this talk, Alice Reeves and Sophie Turton from The Joyful Web will explore what it means to create a brand that is authentic and speaks directly to your audiences. You'll discover how to connect with your customers, create a mission people can get behind, and build a powerful community that goes far beyond the sale. It's time to change the way the world views marketing.
...how we built engagement and advocacy from the inside to help launch the product on the outside.
Head of Internal Communications and Employee Engagement, BBCMore
David is an award-winning internal communicator who has spent the last 15 years leading employee engagement in large complex B2B and B2C organisations in the private and public sector. His creative and inclusive approach, and strong commercial understanding, have helped to transform employee engagement and advocacy in organisations including the BBC, Travis Perkins and Associated British Foods.
David will talk about how the Internal Comms team energised colleagues and built internal advocacy for the launch last November of BBC Sounds, the broadcaster’s new audio platform for radio, music and podcasts – and how it continues to keep employees endorsing it a year after its launch.
Throwing rainbows on t-shirts and jackets...these looks continue to uphold a binary rather than unstitching it.
Founder, The UnmistakablesMore
Asad is the Founder of The Unmistakables - a cultural consultancy made up of minorities. The company makes organisations and campaigns more representative of modern society both inside and out and works with the likes of the England Cricket Board, Barnardo’s, Openreach and Unilever.
In his spare time, Asad volunteers as the Director of Communications for Pride in London where he leads a team of 25 people who help deliver London’s third largest one day event and one of the biggest Pride events in the world. In 2017 he was named one of PR Week’s 30 under 30 rising stars and in 2018 he was named an influential LGBT+ icon and trailblazer by The Dots.
Have we reached peak diversity? Asad Dhunna, Founder of The Unmistakables will look at how the diversity agenda has developed over the last few years, and what this means for marketers who need to untick the box when they consider difference in their work and workplaces.
Patchwork is a platform that lets friends contribute towards one big gift or experience – piece by piece.
Olivia Knight spent ten years as a Partner and strategist at eatbigfish brand consultancy, then two years as a Creative Director for environmental charity Do The Green Thing, before launching the Patchwork group gift platform. Olivia is interested in the intersection between business, politics, community and the environment. An active member of the women in tech and London startup community, she is Chair of Sharing Economy UK. Olivia lives in Brockley, South East London, with her husband and two children.
Patchwork founder Olivia Knight will be talking about the challenges and opportunities of building brands and businesses that are truly inclusive. This session includes confessions from Olivia's start up journey, the lessons she's learnt, practical tips and advice for business leaders and a Q&A session where both invite the audience to ask all those difficult questions.
Diversity and Inclusivity lie at the heart of the Club's values and behaviours and can be felt at every brand touchpoint.
Chief Executive and Deputy Chairman of Brighton & Hove Albion FCMore
Paul has seen seven seasons at the Club he has overseen the opening of the AMEX Stadium in 2012 and the Club securing automatic promotion to the Premier League in the 2016/17 season. Diversity and Inclusivity lie at the heart of the Club's values and behaviours and can be felt at every brand touchpoint. Previously, Paul was Executive Director of Tottenham Hotspur FC and the Football Association's first ever Director of Marketing, with responsibility for The FA's commercial division, marketing and communications.
I get frustrated when people park disability in the "too difficult" box when it comes to diversity.
CEO, Business Disability ForumMore
The Business Disability Forum is a not-for-profit membership organisation that supports businesses of all shapes, sizes and sectors to recruit and retain disabled employees and to serve disabled customers. The Forum’s 300 members now employ around 15% of the UK workforce and 8 million people worldwide. They range from FTSE 100 companies and central Government departments to technology, transport and construction companies, retailers, higher education providers and public services bodies.
This session will look at digital inclusion through the lens of disability and at some of the innovation that is happening in the tech space – including the growing number of brands making accessibility and inclusion a USP. It will look at the intersection between usability and accessibility with a focus on inclusive design – and show how when you get it right for disabled people, you get it right for everyone.
Searching for tech’s humanity.
Lisa Talia Moretti
Head of User Research, MethodsMore
Lisa Talia Moretti is an award-winning digital sociologist, strategist and tech ethics activist based in London. She currently holds the position of Head Of User Research at Methods. For more than a decade, she's studied and written about the relationship between technology, information and society. During this time, Lisa has also presented keynotes and run workshops to audiences from a wide range of business backgrounds on the impact, opportunities and challenges of emerging technologies.
For decades, technology has become ever more entrenched in science and engineering. But today, technology is as much about code as it is about human life. The time to redefine the future is now; we need to redefine technology from product to system, to acknowledge that data is not just an ‘output’ but a human-made cultural artefact and it’s absolutely critical to hire some fresh, new, multidisciplinary talent. Step aside data scientists, because the digital anthropologists, sociologists and data philosophers are coming through.
"Apps" are not innovation, there's far too little of it. Nuclear fusion is innovation - I can't wait!
Futurist' Matt O'Neill helps organisations make better decisions by understanding what’s just around the corner. He's particularly interested in the crossover between humans and technology and appreciates thoughtful, positive people who love discussing new ideas. You can find him here:http://www.futuristmatt.com/
Rise of the Neural Interface - A new marketing opportunity?
The evolution of computer interfaces - Typing, GUI, Touch and Spatial reduce our friction with machines. It also brings new opportunities and unintended consequences. Join Futurist.Matt to explore the next shift - Neural Interfaces.
Remember when Neo from 'The Matrix' announces 'I know Kung Fu' while jacked into a futuristic computer? Science fiction or science fact?
What are NI's? How do they work? When will they mainstream? Where will opportunities arise for marketers? What about the ethical and legal considerations?
Together, we'll embark on a journey to the future, but rooted in evidence from the present.
Something to say?
Become a speakerGet Involved
Arrival registration, networking coffee & biscuits
Check out vendor exhibitions
The future is connected
Mike Blake-Crawford, Social Chain
Alice Reeves and Sophie Turton, Joyful Web
David Manning, BBC
Speaker - TBC
The future is inclusive
Asad Dhunna, The Unmistakables
Olivia Knight, Patchworkit.com
Paul Barber, CEO Brighton & Hove
Diane Lightfoot, CEO, Business Disability Forum
The future is now
Lisa Talia Moretti, Digital Sociologist
Matt O'Neill, Futurist
Speaker - TBC
Get involved - become one of our sponsors.
Do you want your business to be part of a new and exciting event at the Brighton Digital Festival? Would you benefit from being in front of 400 digital marketing professionals from brands and agencies?Find out how
Come to Re: Engage
Book your place
Ready to embrace the latest thinking and innovative products and services in digital marketing? Join us for a dynamic day of outstanding speakers, networking and exploration, at the Brighton Centre on 22 October 2020.
Once you have your ticket you can submit questions for our panel and compete for the opportunity to do an elevator pitch. Book now!